SAUDI ARABIA: THE FIRST REAXING AREA DEDICATED TO WOMEN

In 2013, Al-Hayat Investment started researching the Saudi health & fitness market, studying the opportunity to become the industry’s leading health & fitness company in the Kingdom.
When the brand “Sporta” was launched, they opened the first showroom in Riyadh with the purpose of showing their top quality fitness brands. Sporta launched the second & third branches in Jeddah and Al-Khubar covering all the main regions in the Kingdom.
Their Mission is to provide high-end innovative solutions that empower health, fitness, and productivity of the population of Saudi Arabia.

For this reason, Sporta chose Reaxing as the ambassador of innovation and top quality and they took it straight away to the brand-new gym 360 Fitness.

This gym is a state of fitness art in Jeddah!
Trainers from all over the world arrived to train the Jeddah girls. The new gym is completely female because of religion since in Jeddah women are allowed to train only for six months.

Inside 360Fitness there are many different areas, such as the free weights zone, the huge cardio zone and a Queenax training zone.

The Reaxing Area is certainly the newest jewel here: a neuromuscular training area with all the Reaxing equipment, including the Fluiball, the ReaxChain, the Fluipump, the ReaxLights, the FluiLift and the ReaxBalance.

A big thank you to our MA Trainer Valentina Delmonte who was in charge of this special training!

Having said all of this, we can see that Reaxing has once again led to a big change in traditional habits: Muslim girls are finally allowed to learn about neuromuscular training.